For more than 90 years, GROB has been one of the global players in the development and manufacturing of machines and production lines. GROB's customers include the world's most prestigious car manufacturers, their suppliers and many other renowned companies from various industries.The GROB product portfolio ranges from complex assembly systems for stators, rotors, and electrical machines to the assembly of the complete electrical axis. The range also includes battery module assembly, the construction of a laboratory system for battery cells, and the further development of assembly systems for fuel cells. Particular focus is placed on in-house prototype production of an electric motor with hairpin technology, continuous hairpin, or insertion technology. A product range that is already being successfully implemented with a high market response. Seven assembly lines with hairpin technology, one assembly line with shaft winding technology, and several assembly lines for the rotor, including assembly of rotor, stator and gearbox, with a total of seven lines, have already been delivered. Since the establishment of GROB Italy in 2016, ten systems with insertion technology have already been implemented and five systems were acquired for battery module assembly. All these successes show that GROB, with its extensive product range in the field of electromobility, has established itself as a reliable partner to the automotive industry for versatile solutions. GROB already generates a quarter of its turnover in this new business segment - and the trend is upwards.